CLIENT: YAHOO
PROJECT SCOPE: ART DIRECTION, BRAND VIDEO, STORYBOARDS, ANIMATION STYLE, V.O. + SOUND DESIGN
ROLE: CREATIVE DIRECTION
Yahoo rebranded in 2020 and I was tapped to tell the internal team about it. We did so via an easy-to-understand animated video that utilized a lot of their new design styles. Working alongside the internal production studio, I defined animation styles, approved final edits and picked VO and music tracks. Brand executives were happy with the output.
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