CLIENT: YAHOO FANTASY SPORTS
PROJECT SCOPE: CAMPAIGN DEVELOPMENT, BRAND COMPLIANCE, PHOTO & MOTION SHOOT, DOOH, ORGANIC AND PAID SOCIAL, CRM, LANDING PAGES, APP STORE, STADIUM GRAPHICS, NFL PARTNERSHIP, EMAILS, ICON LIBRARY
ROLE: ART DIRECTION + DESIGN LEAD
Fantasy Sports is bigger than the points. The heart of Fantasy is all about the ass-whooping, inside-joking, trash-talking that lays the ground for some of the best friendships of all time. From developing relatable yet debaucherous archetypes to figuring out how Yahoo Fantasy shows up across stadiums and down the funnel via icons on smaller placements, I’ve had the pleasure of working with the Yahoo Sports team for going on three years.
All rights reserved, 2023