CLIENT: YAHOO
PROJECT SCOPE: CREATIVE DEVELOPMENT, BRANDED SYSTEM, ANIMATION ART DIRECTION + STORYBOARDS, SWAG, EMAILS, PAID MEDIA, SOCIAL, WALL MURAL
ROLE: SENIOR ART DIRECTOR
Each year, technologists from across our network gather to give presentations on important technology topics that will help determine the future of the company. It’s a highly anticipated in-person and virtual event where the Yahoo tech teams interact with peers, exchange ideas and solicit feedback. There are 4 tracks that make up Tech Week. Coming right off the tracks of a new rebrand, TechWeek offered us a chance to flex Yahoo’s new brand guidelines and to develop a flexible design system that is now used year over year (since 2022).
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