CLIENT: YAHOO
PROJECT SCOPE: ILLUSTRATION, TOOLKIT, PAID + ORGANIC SOCIAL, CRM/EMAILS, PAID MEDIA, LANDING PAGE, TUMBLR
ROLE: ART DIRECTOR
Launched on International Women’s Day (March 8), What Women Want Now was a week-long, multi-brand collaborative editorial and marketing effort. Content was centered around the results of an exclusive 2019 poll of American women through a partnership between Verizon Media and C.A.R.E.
For the creative we worked with Brooklyn-based illustrator, Anna Rising, to create a striking piece that celebrates women and their diversities. A array of moving and static digital assets were created to support the campaign.
all rights reserved, 2023