CLIENT: NINTENDO
PROJECT SCOPE: PAID MEDIA + SOCIAL (VIDEO + STATICS), END CARD AND IN-VIDEO GRAPHIC + ANIMATION DEVELOPMENT
ROLE: ASSOCIATE CREATIVE DIRECTOR

Working closely with clients and accounts for Nintendo we were tasked with creating multiple sets of videos for Nintendo’s new games and expansion packs, specifically for the Nintendo Switch. Adhering to a rigid design system we were able to create videos that simultaneously showed game play and live action driven by high energy SFX to bring each ad to life. We also created custom end cards showing console and devices as well as custom cards that used the graphical shape of the switch as a framing device.

Our team creates a set of these per quarter with accompanying banner and static social sets.

Placements: Youtube, META, In-product