CLIENT: YAHOO x WALMART
PROJECT SCOPE: ART DIRECTION, LANDING PAGES, PAID MEDIA, SOCIAL, CRM
ROLE: CREATIVE LEAD + ART DIRECTOR
Yahoo Mail partnered with Walmart to allow users to shop Walmart’s Everyday Low Prices right from their Yahoo Mail app. Going into the holidays and during a pandemic, e-commerce was a huge push for Yahoo. This partnership had a lot of budget for advertising, super quick turnarounds and a lot of approvers. The creative needed to not only adhere to Yahoo’s brand guidelines but align with other creative looks that Walmart had out in the world, as it pertained to groceries.
Responsive Landing Page
Emails
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