Associate Creative Director, Art
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Yahoo News Repositioning

 
 

Once a clear view into the world’s events, the news has morphed from a guiding light to digital noise with no clear way out. Yahoo News reframes your newsfeed and creates your window to what matters to you. 

Simplistic photography of people coming through portals or windows act as a visual metaphor to the headline “Your window to what matters to you.” This was the first campaign to launch after Yahoo’s rebrand and proved extremely successful in portraying how the world of Yahoo amplifies what matters most to to the consumer.

For Phase 1 we rolled out UI creative to showcase the most important features of the app. For Phase 2 we conducted a video and photoshoot of various people interacting with these portals as a more top line approach.

CLIENT: YAHOO NEWS | PROJECT SCOPE: OCI DEVELOPMENT, VIDEO & STILL PHOTOSHOOTS, PAID MEDIA, PAID & ORGANIC SOCIAL, EMAILS, INTERNAL COMMS, APP STORE CREATIVE | SENIOR ART DIRECTION & DESIGN LEAD

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all rights reserved, 2019