As an extension to Yahoo’s rebrand in early 2020, it was time the brand had their own Anthem video. In partnership with Yahoo Sports, NBA, and the NFL, this :30 broadcast spot aired during various games throughout the seasons. We then cut :15 and :06 spots for use on social and comms.
Yahoo’s motto is ‘Whatever you’re into, be more into it’. Our consumers are authentic, diverse, lovers and fanatics of sports, news, finance, and entertainment. Yahoo builds products that helps consumers connect more to the things they love. That’s what this spot is all about.
CLIENT: YAHOO | PROJECT SCOPE: CONCEPTING, PRE-PRO, RFP DECKS, PAID MEDIA | CO-ART DIRECTION & DESIGN SUPPORT
all rights reserved, 2021