CLIENT: VERIZON
PROJECT SCOPE: LANDING PAGES, PAID MEDIA, MOTION
ROLE: ART DIRECTOR + MOTION LEAD
Truly Connected was a one day, virtual seminar that brought together all Verizon’s advertising customers to discuss the problems and solutions of our changing digital world. As the project lead and sole Art Director on this project, I worked closely with our B2B clients to bring Verizon’s classic and simplistic branding into a premium and elevated space for our comms. This creative successfully brought together the core sentiment of ‘connection’ and the solution they would be focusing on at the event, which was a ‘unified stack.’ Truly Connected is a new company initiative so that remained our focus, but using motion in this stacked pattern allowed us to really drive it home.
all rights reserved, 2023