Quotable releases a bi-annual collection of greeting cards and gift products. I worked directly with the owners to plan, research, and design new creative which included greeting cards, mugs, magnets, journals, tote bags and many other types of gift products. These products are well loved by people from all over the world and are sold in large stores such as Whole Foods and Barnes and Nobel as well as small book and gift shops internationally.

For five years, I also led the research and licensing of quotations and fonts and worked closely with our printing and store vendors to create CPG templates, ensuring quality of prints were up to standard and graphics were created to template. Once samples were approved, I art directed photoshoots and go-to-market campaigns for our new releases.

CLIENT: Quotable | PROJECT SCOPE: TYPOGRAPHY DESIGN, CPG & DIGITAL DESIGN | ART DIRECTION & PRODUCTION DESIGN