CLIENT: YAHOO x RYOT STUDIOS
PROJECT SCOPE: CONCEPT, ILLUSTRATION, ORGANIC AND PAID SOCIAL, PAID MEDIA, LANDING PAGES
ROLE: CREATIVE LEAD + ILLUSTRATOR
In America, 43.8 million people experience mental illness in a given year. That’s 1 in 5 adults in the US with more than 200 classified forms of mental illness.
We know mental health is more than a trend and bigger than a moment in time. People are on a continuum of their journey and we could not approach this in the same way that we approach other topics. Our team started with focus groups and then created a resource for people to seek information or help, partnered with Ryot Studios to create an AR Filter and took to social in a big way.
A welcoming set of landscape illustrations were used to cultivate a sense of calm and tap into so many mindfulness and therapy tactics that use nature metaphors as support tools. Messaging was personal, supportive and open.
all rights reserved, 2023